SmileDirectClub |  A Nighttime Story in Grand Central Terminal

Project Description

To introduce SmileDirectClub’s new Nighttime Clear Aligners™, we mounted a full scale live activation and video production, including building a bedroom in Grand Central Terminal’s Vanderbilt Hall and staging 10 hours of surprises for our “sleeping” hero and a public audience. Watch as ‘Hamilton’ star Jordan Fisher sings a lullaby, security tries to hush New Yorkers, and a flock of sheep get counted in this Nighttime Story from SmileDirectClub.