SmileDirectClub |  A Nighttime Story in Grand Central Terminal

Project Description

The project won an Ex Award in 2020, the world’s largest recognition program for experiential marketing.

To introduce SmileDirectClub’s new Nighttime Clear Aligners™, we mounted a full scale live activation and video production, including building a bedroom in Grand Central Terminal’s Vanderbilt Hall and staging 10 hours of surprises for our “sleeping” hero and a public audience. Watch as ‘Hamilton’ star Jordan Fisher sings a lullaby, security tries to hush New Yorkers, and a flock of sheep get counted in this Nighttime Story from SmileDirectClub.